Privacy policy
This Privacy Policy describes how SUMEO (“SUMEO,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, contact us, subscribe to our emails, or otherwise interact with us through www.sumeo.com and related online services.
By using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect personal information that you provide directly to us, information collected automatically when you use our website, and information from trusted service providers.
Information You Provide to Us
When you place an order, create an account, contact us, join our waitlist, subscribe to marketing emails, or participate in promotions, we may collect:
- Name
- Email address
- Phone number
- Billing and shipping address
- Order details
- Payment-related information
- Customer support messages
- Product preferences or survey responses
- Any other information you choose to provide
We do not store full credit card numbers. Payments are processed by secure third-party payment providers.
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- IP address
- Device type
- Browser type
- Operating system
- Pages viewed
- Referring website
- Date and time of visit
- Approximate location
- Shopping activity, such as products viewed or added to cart
- Cookie and tracking technology data
Information From Third Parties
We may receive information from service providers that help us operate our business, such as:
- Shopify and e-commerce platform providers
- Payment processors
- Shipping and fulfillment partners
- Email marketing platforms
- Advertising platforms
- Analytics tools
- Fraud prevention providers
- Customer support tools
2. How We Use Your Information
We use your personal information to:
- Process and fulfill your orders
- Ship products to you
- Provide order confirmations, shipping updates, and customer support
- Manage returns, exchanges, and warranty-related requests
- Improve our website, products, and customer experience
- Personalize your shopping experience
- Send marketing emails, if you have opted in
- Show relevant ads and measure advertising performance
- Prevent fraud, abuse, or unauthorized activity
- Comply with legal, tax, customs, and regulatory obligations
- Protect our rights, property, customers, and business
3. Order Fulfillment and International Shipping
SUMEO ships from multiple fulfillment locations.
Orders shipping to the United States and Canada may be fulfilled from our logistics center in California, USA.
Orders shipping to other regions may be fulfilled from our logistics center in another international fulfillment partner.
To complete delivery, we may share necessary order and shipping information with logistics providers, customs brokers, courier companies, warehouse partners, and other fulfillment service providers. This may include your name, address, phone number, email address, order contents, and shipping documentation required by customs or local authorities.
4. How We Share Your Information
We do not sell your personal information for money.
We may share your personal information with trusted third parties only when necessary to operate our business, including:
- E-commerce platform providers, such as Shopify
- Payment processors
- Shipping carriers and fulfillment centers
- Email and SMS marketing providers
- Analytics and advertising partners
- Customer service platforms
- Fraud prevention and security providers
- Professional advisors, such as legal, accounting, or tax advisors
- Government, customs, or regulatory authorities when required by law
We may also share information in connection with a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.
5. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand how visitors use our site, improve performance, and support marketing and advertising.
These technologies may help us:
- Keep items in your cart
- Remember site preferences
- Understand website traffic
- Measure campaign performance
- Show relevant ads
- Prevent fraud and improve security
You can control cookies through your browser settings. Some website features may not function properly if cookies are disabled.
6. Email and Marketing Communications
If you sign up for SUMEO emails, we may send you product updates, launch announcements, offers, educational content, and brand news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at:
Even if you unsubscribe from marketing emails, we may still send non-marketing messages, such as order confirmations, shipping updates, customer service replies, or legal notices.
7. Advertising and Analytics
We may use third-party advertising and analytics tools, including platforms such as Meta, Google, TikTok, Pinterest, Klaviyo, Shopify, or similar providers.
These partners may use cookies or similar technologies to collect information about your activity on our website and other websites to help us measure performance and deliver relevant advertising.
Depending on your location, you may have the right to opt out of certain targeted advertising or data sharing. See the “Your Privacy Rights” section below.
8. Data Retention
We keep your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, provide support, comply with legal obligations, resolve disputes, prevent fraud, and maintain business records.
Order and transaction records may be retained for tax, accounting, customs, legal, and compliance purposes.
9. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information.
However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information from unauthorized access, loss, misuse, or disclosure.
The FTC recommends that businesses collect only what they need, protect sensitive data, and dispose of it securely when no longer needed.(Federal Trade Commission)
10. International Data Transfers
SUMEO is a global brand. If you access our website or place an order from outside the United States, your personal information may be transferred, stored, or processed in the United States, China, Canada, or other countries where our service providers operate.
These countries may have privacy laws that differ from those in your location. Where required, we take appropriate steps to protect your personal information in accordance with applicable laws.
11. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Request a copy of your information
- Opt out of certain targeted advertising or data sharing
- Withdraw consent for marketing communications
- Object to or restrict certain processing
- Appeal a decision regarding your privacy request, where applicable
To exercise your privacy rights, contact us at:
info@sumeo.com
We may need to verify your identity before processing your request.
12. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
California residents may have the right to:
- Know what categories of personal information we collect
- Know the purposes for which we use personal information
- Know what categories of third parties receive personal information
- Access specific pieces of personal information
- Request deletion of personal information
- Request correction of inaccurate personal information
- Opt out of the sale or sharing of personal information
- Limit use of sensitive personal information, where applicable
- Not be discriminated against for exercising privacy rights
California’s official CCPA guidance states that privacy notices should explain how consumers can learn what personal information a business has collected and how they can exercise their rights.(California Attorney General)
SUMEO does not sell personal information for money. However, some advertising or analytics activities may be considered “sharing” under California law. If applicable, you may opt out by contacting us or using any “Do Not Sell or Share My Personal Information” link or preference tool made available on our website.
13. European and UK Privacy Rights
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under applicable privacy laws.
Our legal bases for processing personal information may include:
- Performance of a contract, such as fulfilling your order
- Consent, such as when you subscribe to marketing emails
- Legitimate interests, such as improving our website and preventing fraud
- Legal obligations, such as tax, customs, and compliance requirements
You may have the right to access, correct, delete, restrict, or object to certain processing of your personal information, and to request a portable copy of your data.
GDPR Article 13 requires organizations collecting personal data to provide information such as the purposes of processing, legal basis, data recipients, retention periods, and user rights.(GDPR)
To exercise these rights, contact us at:
info@sumeo.com
14. Children’s Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 13.
If you believe a child has provided personal information to us, please contact us at info@sumeo.com and we will take appropriate steps to delete the information.
15. Third-Party Links
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review their privacy policies before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology, or privacy practices.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Your continued use of our website after any changes means you accept the updated Privacy Policy.
17. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, please contact us:
SUMEO
Website: www.sumeo.com
Email: info@sumeo.com